world of men's style / fashion / grooming

An UrbanDaddy Publication

Introducing the Ass-Cam


It’s a hard truth of shopping: no matter how many mirrors you use or how much you twist, it’s hard to get an accurate appraisal of your own backside in a fitting room. And since that’s basically what we want from a pair of jeans, it’s a pretty big problem.

Fortunately, we’ve got technology on our side.

LA’s American Rag just unveiled an earth-shaking breakthrough in fitting room technology at their World Denim Bar. It’s called the Ass-Cam—a closed-circuit (closed!) camera providing you with a live feed of your own posterior. It’s currently up in two of their fitting rooms. It’s just one shop in the country, of course, but we can’t help thinking this is an idea with legs.

Of course, there may be some things you’d rather not see.