Holidays in Hell
*Photographed by our fearless lensman, Patrick McMullan.*
Publicists in these parts will do pretty much anything to garner attention for their clients; the invention of pseudo-holidays seems to be a tactic they teach in flack school for extra credit. Of course, the attempts vary in success.
The other day we were entreated to celebrate National Root Beer Float Day—despite the obvious paradox inherent in celebrating something to do with nonalcoholic drinks. Shortly after that we were informed of the imminent approach of National Underwear Day—sorry, make that the Sixth Annual National Underwear Day—presented by online unmentionables outlet FreshPair.com.
On the face of it totally ridiculous, as these things go underwear obviously has it over soft drinks however, especially as the FreshPair people had the perspicacity to stage a fashion show of sorts at Espace the other day. We present you with an outtake from the event, and if anyone can find a plausible explanation for the boxing gloves—keep it to yourself.
- Jared Paul Stern