world of men's style / fashion / grooming

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Hiroshi Buys a Yacht


Hiroshi Awai’s Creep label was last seen with heavy flannels, work boots and toggle coats, but it looks like he’s getting back into the yachting scene.

His S/S 2010 collection has a few nautical sweaters for the rugged at heard, but mostly its liberty print shorts, deck-ready button-ups and some of the better cut three-button suits we’ve seen in a while. The most interesting item might be this high-cropped denim jacket, which uses a bit of tailoring know-how to give even the most rugged item in the American wardrobe a touch of twee. Just don’t take it on deck.