world of men's style / fashion / grooming

An UrbanDaddy Publication

Gant Rugger’s Tastemakers

  • Najib Benouar

Synergy can be a wonderful thing. For instance, when Gant Rugger designer Christopher Bastin was looking for inspiration for his fall line, his mind wandered to his plate (great menswear and great food both require impeccable taste). So when it came time to shoot the fall campaign, he looked to his favorite farm-to-table hideout, NYC’s Fat Radish. And ended up casting the actual proprietors and staff in the lookbook. In the first snap here, you’ll find the owners and FoK (friends of Kempt) Phil Winser and Ben Towill fourth and second from the right, respectively.

Consider it a success, because it’s got us hungry for fall.