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Copy Artists


Ad men have been enjoying quite a bit of attention, so the time is ripe for a gushy documentary covering some of the industry’s greatest hits. Who came up with that “got milk” business, anyway?

Art & Copy (via Josh Spear) tracked down the creatives in question—in this case, Rich Silverstein and Jeff Goodby—along with a slate of other names like George Lois of the famous 60s Esquire covers and Hal Riney of the 1984 Reagan campaign. Together they’re responsible for some of the most iconic images of the past 50 years. We’re thinking of the “I Heart NY” logo, the Energizer bunny, and the more recent dancing silhouette iPod ads…but we’re sure you have a favorite of your own.

It’s not bad as a profile of an industry, and we’re sure there are more than enough outsized personalities to fill up 90 minutes—especially whoever was unselfconscious enough to offer the quote, “we’re doing exactly the same thing as the guys who were painting on caves.”

A master marketer should have known how that was going to sound.

ART & COPY trailer from Baldwin& on Vimeo.