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Byrdie Bell Cares Deeply About Her Tan

It’s Time: Sart Inc. digs up the perfect low-key watch. [Sartorially Inclined]

Without Him, There Would Be No OK GO: Rube Goldberg gets his unnecessarily elaborate closeup. [Gizmodo]

The Dapper Gent: A gentleman’s guide to our favorite screwball MOTH, Mr. Preston Sturges. [A.V. Club]

Literature, Consider Yourself On Notice: Why everyone hates Jonathan Franzen all of a sudden. [The Awl]