world of men's style / fashion / grooming

An UrbanDaddy Publication

And Now... A Shape-Shifting Menswear Shop

  • Najib Benouar


This new menswear shop that’s landed in an impossibly small corner of NYC caught our eye because of its ingenious use of space: it’s basically the two-story equivalent of an imperialism-era traveling wardrobe trunk.

It goes by the name of FOG and they’ve managed to pack as much handsomeness as humanly possible into its well-appointed sliver of NoHo by putting everything on casters that can be pulled and pushed around to reveal a rack of Italian sport coats, or perhaps a few shelves of D.S. Dundee sweaters, or even a drawer full of boat shoes (needless to say, they’ll have you ready for summer). What’s more, our friends over at UrbanDaddy NYC—who got the scoop—created an equally ingenious animated GIF of the shape-shifting shop in action, to really give you a sense of the experience...