world of men's style / fashion / grooming

An UrbanDaddy Publication

All Summer Long


The signed cast is one of our more iconic memories of childhood, so it’s surprising no one tapped into it before.

This helmet extends Les Ateliers Ruby’s hitting streak, thanks to a little well-timed design help from Maison Martin Margiela. Splitting the difference between street art and sixth-grade summer camp, we’re guessing it’s got something for just about everyone on a motorscooter.