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Aether Goes Brick-and-Mortar in SoHo

  • Caitlin Ganswindt


Speaking of adventure essentials... Aether, masters of all things technically superior, have ditched the Airstream and today debut their first stand-alone store in New York City.

The glossy gray floors of the new SoHo shop are lined in backlit LED shipping containers, chock-full of aspiration and apparel for the freewheeling and sartorially minded outdoorsy sect.

Vintage motorcycles sit atop masterfully crafted Schoeller anoraks, alongside a smartly curated collection of books/dry goods with useful tips, like How to Stay Alive in the Woods.

Take a look inside:




Photos courtesy of UrbanDaddy New York