Aether Goes Brick-and-Mortar in SoHo
- Caitlin Ganswindt
The glossy gray floors of the new SoHo shop are lined in backlit LED shipping containers, chock-full of aspiration and apparel for the freewheeling and sartorially minded outdoorsy sect.
Vintage motorcycles sit atop masterfully crafted Schoeller anoraks, alongside a smartly curated collection of books/dry goods with useful tips, like How to Stay Alive in the Woods.
Take a look inside:
Photos courtesy of UrbanDaddy New York