world of men's style / fashion / grooming

An UrbanDaddy Publication

Act Naturally


Being genuine is an increasingly rare talent, but the world of modeling wouldn’t be much without it.

Take this gentleman, for instance, from the latest PRPS lookbook. He’s a lot more unkempt than most models, and a good deal older too, but he has a kind of outsider shagginess that more than makes up for it. He isn’t in some Gucci-esque dreamworld; he’s just a guy having a good time trying on clothes. And as a result, the clothes look more natural and wearable than they otherwise might.

Think of it as the benefit of throwing in an unconventional face from time to time. And a beard or two.