A Sporting Fit
We’ve always thought bespokery was the answer to most of the worlds problems (think about it, Geithner), but we never would have thought of it for the sporting world. But the Brits can only do soccer and tailoring for so long before they put the two together…
Umbro recently paired with Aitor Throup to produce a line of bespoke jersey for England’s national soccer team. Of course, Throup being Throup, that came along with a lot of high-minded anatomy and material design research, but the result a team with a set of well-shaped jerseys—and an Imperial sales bonus for Umbro.