If you picked up an item from Mjölk in the past few years, you may have noticed an unusually emotional message on the tag—something like “Have Hope My Love” or “I Love My Mum.” It’s a creative way of showing their emo streak, the kind of personal touch that makes designer clothing worthwhile. It’s just a shame it’s limited to a few inches below your collar…
But in honor of the holiday lovefest, designer Lars Stoten is giving the tags a moment in the spotlight. He’s produced a limited run of posters that blow up the tags from two inches to two feet, which means they’re suddenly fit to hang on your wall. He keeps a size marker in the lower right, just to keep you from taking things too seriously, but if you’ve got a soft spot for clever tags (or you’re fiercely proud of your status as a “medium”), this might be your lucky day.
- — Russell Brandom