The Steel Helmut
The overlap between the fashion and art world tends to be a sly, embarrassed one—at least, as long as you’re name isn’t Murakami. But we’re always happy when designers spread their wings, especially on the web.
Helmut Lang recently put up a virtual gallery with some of his less wearable items—like heavily textured pine tar on wooden boards, or the riveted stacks above. The best part to our eyes is the rotating images on the website that let you see Helmut’s precious creations from any angle.
Of course, it wouldn’t be truly upscale without a liquor sponsor, so Helmut’s latest project gets the moniker “In an Absolut World.” Just because it’s art doesn’t mean it can’t be good business.
- — Russell Brandom