inochi_crop.jpg

In the post-Hirst era, an artist’s only as good as his brand. And a brand’s only as good as its mascot…

Apparently Takashi Murakami decided to give a little fuel to those Walt Disney comparisons, releasing three 20 second mini-spots for a fictional tv show starring one of his creations.

This time, it’s Inochi, a grotesquely misshapen schoolboy who seems to be going through a sexual awakening. The spots are familiar to anyone who saw his Brooklyn Museum exhibition, but this time around, it seems like he has a decent shot at the mainstream. Aren’t we supposed to be in a television renaissance?

We have to think there’s a basic cable channel out there that would be willing to bankroll this. The publicity alone would be priceless. Is TV Land doing anything these days?

—R.B.

CONTRIBUTORS

  • Russell Brandom