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He’s had incarnations as a DJ, scenester, and teddy bear, but Mr. Lagerfeld has finally managed to render us speechless. We will refrain from translating the text, except to say that the ad touts the necessity of neon-yellow vests. And we don’t understand it any more than you do.

Karl Lagerfeld has been comfortably dwelling in self-parody for some time now, but even this seems excessive. We can only assume this is part of the sentence for the French equivalent of a DUI…either that or the man has finally taken leave of his rocker.

With Lagerfeld, it’s impossible to tell.

—R.B.

CONTRIBUTORS

  • Russell Brandom