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With Hurt Locker looking like an almost-sure thing for Best Picture, we thought we’d dig up one of the director’s attempts at the fine genre known as “advertorial.” Specifically, a nine-minute spot called Mission Zero that Kathryn Bigelow made last year for the tire company Pirelli (remember them?) which features a bright yellow Ferrari, an omnipresent squad of assassins and a typically hardass Uma Thurman. It was passed over by the Academy, presumably because they wanted more on the political implications of Ferrari chases.

—R.B.

CONTRIBUTORS

  • Russell Brandom