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We’ve been covering the beard revival pretty thoroughly, but it may have finally broken through to the mainstream.

Following Alice Cooper, Iggy Pop and Cheap Trick, the gentlemen of ZZ Top are taking on model duties for John Varvatos’ latest campaign, a sign that the fur-chinned community is finally getting some representation in the industry.

Can a Beardhead endorsement deal be far behind?

—R.B.

CONTRIBUTORS

  • Russell Brandom