Mining subcultures is a tricky business, and nobody knows it better than Converse. They were already known as a hipster brand…and a whimsical web video full of Williamsburg landmarks probably isn’t helping anything.
We try not to bash hipsterism, but with any group it’s best to emphasize the positives—good music, for instance—rather than the irritating foibles—in this case, an empty sense of whimsy coupled with neighborhood-based status obsession.
We know, it’s a mouthful…but that’s what marketing experts are for.
- — Russell Brandom