americapaper_crop.jpgAndy Spade & Anthony Sperduti of Partners & Spade

America’s in need of a new image…but come to think of it, so is advertising. So mixing a little patriotism and a little PR magic is just good business.

This month’s PAPER Magazine (via WBE)mixes the two in just the right proportion, with a series of editorial images promoting a kinder, gentler image of America. This “Sorry” banner comes courtesy of Andy Spade & Anthony Sperduti—known to some as Partners & Spade—and Shepard Fairey pops in for a Soviet-styled ode to wind power, but the real muscle here comes directly from Madison Ave.

Naturally, there are a lot more doves than hawks, but the real question isn’t what this means for America but what it means for advertising. Once ad men start unleashing their inner RFKs, who knows what kind of full-pagers we’ll start seeing.

americapaper1_crop.jpgAlex Bogusky of Crispin Porter + Bogursky and Geoff McFetridge of Champion Graphics
americapaper2_crop.jpgDan Wieden of W+K12

—R.B.

CONTRIBUTORS

  • Russell Brandom