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The world of sponsored microsites is usually pretty high tech, but leave it to AXE to turn a state-of-the-art work of web technology into something resembling a public access variety show.

The site in question is The Fixers, which offers a video guide to correcting the failures of your friends via practical jokes. Most of the pranks are standard issue frat-boy chicanery—embarrassing photoshops, rude awakenings, and gross-out videos forwarded to hungover friends—but we doubt it’ll make it any safer to fall asleep on the Sigma Tau couch.

We’re not sure what that says about their demographic, but we bet it means they need body wash.

—R.B.

CONTRIBUTORS

  • Russell Brandom