Ted Baker wants to send you to London.

And all the Brit-based label wants in return is for you to check out the autumn/winter 2012 collection at Ted’s Grand House, the new ’20s-London-style trilevel mecca of impeccably cut shirts and chunky knitwear they opened yesterday on Fifth Avenue.

They’ll have an Instagram photo booth, prizes and Ted’s butlers serving you high tea. If you want to follow them on Facebook and Twitter, too: that’d be aces. It’s how you’ll keep abreast of any other vital afternoon-tea-and-shirting developments.

CONTRIBUTORS

  • Kempt Staff