Keeping it Surreal
We ran across this highbrow Volkswagen spot from the same dour German ad house that brought you the suicidal calorie. The tagline is “Absurdly low consumption,” but again, we didn’t expect things to get quite this bleak.
This time around, it’s more of an existential bleakness. Gas station attendants leave empty, headless lives while (in the Dalí version) pumpmen cry glass tears into a desert pond. See the nightmarish dreamscape that fuel efficiency has created! SUV ads always seemed to resemble sitcom interstitials, so VW is going the opposite way, creating a world with no cars, people, or even buildings.
Then again, we always love a good Magritte homage.
- — Russell Brandom