Gotta Serve Somebody
Mind-boggling surrealism is nothing new in Japanese ads, but it usually tends to the hyperactive, instead of the meditatively crazy.
This Softbank spot comes from Spike Jonze and it seems to have caught him in the middle of a domestic streak. It focuses on the strangely tender relationship between the paternal Brad Pitt and his charge, an infantile Sumo wrestler. We’ve watched it five times now, and for some reason we can’t look away. We’re not sure if it’s the relationship we want with our bank, but it’s nice to see Mr. Jolie show his non-bloodthirsty side.
- — Russell Brandom