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Takashi Murakami’s ongoing Louis Vuitton collaboration has already yielded some strange fruits, but he shows no signs of letting up. This video is the second instance of his Miyazaki-esque animated side in the service of a strangely tongue-in-cheek style of branding.

The video—on display now in Japanese LV stores-is a fairly straightforward advertising fable—a young girl is transported to 1890s Paris to fall in love with a 14-year-old Gaston Louis Vuitton—but it’s a good deal more psychedelic than is strictly necessary, and Murakami’s mushroom shaped creations and jittery electronic strums are a bit too unsettling for the story to fit nicely in the inviting world of advertising.

We’ve got the sneaking suspicion someone’s trying to pull something, but we’re not sure who it is.

—R.B.

CONTRIBUTORS

  • Russell Brandom