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Burger King has been pretty clever about advertising, but their latest stunt might be the best corporate use of social media we’ve ever seen. The bad news? You’re about to have a hard decision to make.

Instead of making the usual passive app, Burger King is declaring all-out war on Facebook, offering a free whopper in exchange for de-friending ten of your least favorite online acquaintances. You’ll get a coupon, they’ll get an impolite note, and they’ll probably never speak to you again.

The brilliant move here is that Burger King isn’t playing nice: they’re asking you to become less engaged with the online community they’re using to promote themselves. Naturally, Facebook is big enough that they aren’t particularly worried—but if this kind of app gets more popular, maybe they should be.

—R.B.

CONTRIBUTORS

  • Russell Brandom