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The Be Kanye website has finally launched and we feel we can now say, without fear of contradiction, that Mr. West has proved himself a master of web design, as well as rap production, product placement, lyrics, television, men’s style, and (why not?) polevaulting. We’re especially impressed by the “Not Tested on Animals” button in the lower left that rolls over to a tiger.

We were impressed when the ads first dropped, but Kanye appears to have a few more tricks up his sleeve.

—R.B.

CONTRIBUTORS

  • Russell Brandom