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As you probably know, Best Made Axes are pretty handsome. But as any good customer should know, they have another purpose: chopping firewood.

To educate the consumers on that point, Best Made Co. recruited a cinematographer and a high-speed camera to record a series of five shorts known simply as Chop. Put simply, it’s a series of 1/40th speed shots of axes doing what they were made for. The result is something between an art film and a how-to video—and it does a pretty good job of showing how good a day of wood-splitting can feel. They’ll be rolling out the videos online this fall, but you can check out the trailer here.

CHOP (preview) from Peter Buchanan-Smith on Vimeo.

(Despite appearances, the axes in question cannot unchop logs.)

—R.B.

CONTRIBUTORS

  • Russell Brandom