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You may not have tuned in last night, but if you’re following the glossies, Mad Men is just about everywhere. And not just in the editorials.

This BMW spot in Vanity Fair co-opts a bit of Sterling Cooper cachet, but it’s one of the first spots we’ve seen to embrace the show’s Kennedy-era milieu so whole-heartedly. It’s an odd fit for BMW, since Mr. Draper himself wouldn’t have much use for a German car, and the 3 series in the spot couldn’t be farther from the land-yachts that were in style at the time. And since so much of the Mad Men is about resisting the future, we’re not quite sure what to make of it. Maybe they’re pushing the manual transmission?

—R.B.

CONTRIBUTORS

  • Russell Brandom