Ralph Lauren has landed a contract with the U.S. Olympic team, outfitting 1500 athletes for the opening and closing ceremonies in Beijing. The past three games were outfitted by Canadian apparel company Roots Ltd., but the committee decided their designs were too informal, and chose the preppy stylings of Mr. Lauren.
As Fashion Week Daily points out, Ralph is getting fairly small fee for the outfitting—“less than $10 million” was as much as the reps were willing to say—but the move will let them make inroads into Chinese markets.
Ah, the rewards of patriotism.
- — Russell Brandom