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Apparently not everyone shares our sanguine take on Ralph Lauren’s Olympic uniforms. In fact, so far the web response to the outfits has been positively bloodthirsty.

Gawker—a reliable snark purveyor—calls out the polo logo for upstaging the Olympic rings. It’s true that the logo makes the branding play a little more shameless than it might have been, but that’s the American way. We’re building a brand here! This is for the good of the nation!

Scrambling for more angry voices, Gawker quotes a commenter on a fairly benign Project Rungay post, saying “They made the team look like a 1948 yacht club.” But, of course, that’s the whole point.

And, in case you were curious about the other, more hallucinatory parts of the pageantry, you can catch a colorful overview here.

—R.B.

CONTRIBUTORS

  • Russell Brandom